The really important mission in retailing any product is presentation. When it comes to retail store displays and fixtures, remember that these are only the tools of the trade - nothing more. When Patrick J. Mitchell set out to invent and patent the Pedestal Express pedestal he had a mission to do and not over do. Having 25 years of experience in the retail store display and fixture industry he knew well that when someone hands you an apple you see the apple and not the hand. With that in mind, the Pedestal Express pedestal was designed to not be showy or flashy in anyway, it is designed to be the hand. Having an invisible silent sales person do your selling is what we all strive for in retail store displays. What we get in Pedestal Express is a neutral blend or eclectic feeling that goes well with most types of merchandise.